[et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” _builder_version=”3.5.1″ next_background_color=”#000000″][et_pb_fullwidth_header admin_label=”Edna Drink Label” _builder_version=”3.6″ background_image=”http://www.roxanne-brown.com/wp-content/uploads/2018/06/Edna-Juice-Hero.jpg” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon_color=”#ffffff” content_text_align=”left” subhead_text_align=”center” title_text_align=”left” title_font=”Montserrat|700|||||||” title_text_color=”#ffffff” title_font_size=”70px” title_line_height=”1.2em” content_font=”Montserrat|500|||||||” content_text_color=”#ffffff” content_font_size=”18px” content_line_height=”2.1em” content_max_width=”40%” background_overlay_color=”rgba(0,0,0,0.35)” title_text_shadow_style=”preset3″ content_text_shadow_style=”preset3″]

Label
Redesign

Edna required new labels for their juice products that were professional, gained consumer interest, and followed FDA guidelines.

[/et_pb_fullwidth_header][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” _builder_version=”3.5.1″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_fullwidth_header admin_label=”Edna Drink Label” _builder_version=”3.6″ background_image=”http://www.roxanne-brown.com/wp-content/uploads/2018/06/Edna-Hero2.jpg” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon_color=”#ffffff” content_text_align=”left” subhead_text_align=”center” title_text_align=”left” title_font=”Montserrat|700|||||||” title_text_color=”#ffffff” title_font_size=”70px” title_line_height=”1.2em” content_font=”Montserrat|500|||||||” content_text_color=”#ffffff” content_font_size=”18px” content_line_height=”2.1em” content_max_width=”40%” background_overlay_color=”rgba(0,0,0,0.35)” title_text_shadow_style=”preset3″ content_text_shadow_style=”preset3″ title_level=”h4″ title=”Edna Juice Line”]

The Edna Juice line consisted of Guava Juice, Cocktail Juice, and Mango Juice.

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Edna | Label & Logo Redesign

PROBLEM:
Edna was dealing with the in-house designer at their beverage co-packing plant in Egypt and having a difficult time relating what they required for the juice labels to be FDA compliant. Traversing through different time zones and language barriers was already a difficult task, let alone trying to meet FDA labeling regulation requirements.

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SOLUTION:
Redesign Edna’s company logo and label to create a professional look and feel. Follow FDA guidelines for food label packaging while creating a brand that stood out amongst their competition.

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Before…

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After…

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OPPORTUNITY:
To design a modern brand and create a polished label redesign that grabs the consumers attention by tantilating their desire to drink Edna’s juice over the competition’s offering.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#000000″ _builder_version=”3.6″ custom_margin=”0px|||” custom_padding=”0px|||”][et_pb_row][et_pb_column type=”4_4″][cwp_hq_et_pb_baslider _builder_version=”3.6″ src=”/wp-content/uploads/2017/10/JuiceLabelBefore.jpg” src2=”/wp-content/uploads/2017/10/JuiceLabelAfter.jpg” alt=”Co-Packing Supplied Label” alt2=”After Label Redesign” position=”0.2″ /][/et_pb_column][/et_pb_row][/et_pb_section]