Edna Juice

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EDNA JUICE / BRAND DEVELOPMENT

Edna Juice Line

Edna required new labels for their juice products that were professional, gained consumer interest, and followed FDA guidelines. The Edna Juice line consisted of Guava Juice, Cocktail Juice, and Mango Juice.

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Label & Logo Redesign

Edna was dealing with the in-house designer at their beverage co-packing plant in Egypt and having a difficult time relating what they required for the juice labels to be FDA compliant. Traversing through different time zones and language barriers was already a difficult task, let alone trying to meet FDA labeling regulation requirements. Redesign Edna’s company logo and label to create a professional look and feel. Follow FDA guidelines for food label packaging while creating a brand that stood out amongst their competition.

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header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_font=”Open Sans|700||on|||||” header_6_font_size=”12px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ text_text_align=”center” text_orientation=”center” header_6_text_align=”center” text_font=”Open Sans|300|||||||” text_line_height=”32px” header_6_line_height=”22px” header_2_font=”Open Sans|300|||||||” header_2_font_size=”30px” header_2_letter_spacing=”42x”]

Before & After

Design a modern brand and create a polished label redesign that grabs the consumers attention by tantalizing their desire to drink Edna’s juice over the competition’s offering.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.24″ width=”100%” max_width=”1170px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ custom_padding=”0px||0px|”][et_pb_column type=”4_4″][cwp_hq_et_pb_baslider _builder_version=”3.24″ src=”/wp-content/uploads/2017/10/JuiceLabelBefore.jpg” src2=”/wp-content/uploads/2017/10/JuiceLabelAfter.jpg” alt=”Co-Packing Supplied Label” alt2=”After Label Redesign” position=”0.2″ saved_tabs=”all” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ prev_background_color=”#ffffff” inner_width_tablet=”50px” inner_max_width_tablet=”100px” inner_max_width_phone=”50px” _builder_version=”3.24″ background_color=”#f7f7f7″ box_shadow_horizontal_tablet=”0px” 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Credits
Art Direction – Roxanne Brown
Logo Design – Roxanne Brown

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